Social media is a key marketing tool which is being used by businesses to build brand’s reputation, create customer loyalty and even see an upsurge in sales graph. Over 400 million users in India are active on social media and this figure is increasing every day.
Promoting your business on social media can help you increase reach to potential customers. In addition to generating brand awareness, you can use this platform to increase sales and thus, business revenue. Whether you run a small retail business or a big-size company, every business owner wants to make efforts that can help increase sales online.
When it comes to marketing efforts, most businesses rely on major social media platforms such as Facebook, Twitter, Linked In, and Instagram. Apart from these platforms, you can also initiate marketing efforts on some newly launched innovative social media platforms like Vero, Helo, Connected, and Trell.
Let’s go through some key tips or strategies that will help you bring sales to your business.
1. Use paid ads
By running paid ads on social media platforms, you can reach a larger audience. With these ads, it is more likely that people will see your content that helps increase brand awareness and ultimately drive more sales to your business.
All social platforms have the option for running paid ads that help achieve key marketing objectives such as reach, engagement, click-throughs, and impressions. With paid ads, you can customize various aspects of advertising such as target location, audience’s interests, and marketing budget, to name a few.
When you browse social media, you must have come across some paid ads from other businesses. Whether it is a story, photo, or video, paid marketing is an effective tool to boost sales.
2. Work with social media influencers
While it’s essential to build your business’s following on social media, you can also take help from influencers to increase your sales. Social media influencers are those who have strong expertise and knowledge on a specific topic.
They are active on their preferred social media channels. They keep posting regularly and generate huge followings of people over there. Social media influencers can create trends and encourage followers to purchase products they promote. Brands tend to approach influencers for the promotion of their products.
About 49% of customers make purchase decisions basis on influencer recommendations on social media. So, by making use of social media influencers, businesses can tap new audiences and influence the purchase decisions of the customers. You can ask influencers to promote your brand that will help increase the brand awareness to a massive following and it’s a proven way to drive more sales.
3. Ask your customers for brand promotion
In addition to influencers, you can ask your customers to promote your products. It is usually the loyal customers who will talk and share news about your business. You can ask your passionate customers to promote your products and post reviews that will help increase the reach of your brand to more audiences.
You can use the referral brand ambassador program in which you give special referral codes, freebies, or discounts to your loyal customers in exchange for promotion of your brand online or through word of mouth marketing.
4. Use engaging posts to educate the customers
You need to create and post valuable content that educates your customers and it helps them keep engaged. On social media, you need to provide new entertaining content to your followers. A huge chunk of people always remain active on social media and they keep on checking for the latest updates and entertaining posts. You also need to make sure that you are posting engaging content while promoting your products.
Here are some key tips to provide interactive posts on social platforms.
- Animated photo/videos/GIFs
- Include tips for using your products
- Create contests or giveaways
- Create funny content
5. Know your target market and platform they use
There are various social media platforms available, but you need to know which ones you should use to get reach a wider audience.
In order to reap benefits from social media, you need to understand on which platform your target audience is and then pick the social platforms to start posting unique, creative, and engaging content that is relevant to your target market.
Suppose, fashion brands want to target Instagram, and professional services might prioritize LinkedIn to pull more customers to the business.
By investing in the right platform, you will be able to reach the right audience, and chances are higher to receive more sales.
6. Post consistently and frequently
On social media, people keep searching for new information, and to keep them engaged, you need to post engaging content regularly on your social page. Also, keep the content creation that draws the attention of the people to your page. By posting the content frequently, people will have more confidence in your brand and that’s likely to improve your sales.
It is quite evident that social media is an effective medium to promote your brand that will then help boost sales. You are advised to create well-optimized content that will start delivering results for your business. By maintaining a strong presence of your business on different social media channels, just skyrocket your sales.
An SEO guy with over 4 years of experience who likes Tech a lot.